With the acquisition of UBrands, Logistic Force strengthens its position as a leading HR service provider, not only within the transport and logistics sector, but beyond

Logistic Force, a full-service HR provider within transport and logistics, added the activities of UBrands to its portfolio on April 17, 2025. UBrands is a provider of high-quality secondment and consultancy solutions focused on supply chain management. With the acquisition of UBrands, Logistic Force reinforces its position as a leading HR service provider, not only within the transport and logistics sector, but also beyond.

 

From left to right: Roy Knelissen (Managing Director VIA), Mark van den Eng (Managing Partner UBrands), Paul Custers (Managing Director VIA), Mike Porton (Managing Director UBrands), Rob Daamen (Managing Partner Romabco), Martin van Dijk (CEO Logistic Force), Rutger Alberink (Partner Fields Group), Emy Smit (Analyst Fields Group), Eric van den Borst (Managing Director VIA)

 

UBrands is a leading player and a true “one-stop shop” provider of HR solutions within the supply chain management domain. By deploying highly skilled (often young) supply chain professionals, UBrands offers a wide range of services, including secondment, interim mediation, consultancy, and the facilitation of training programs. Through this unique mix, UBrands supports organizations in optimizing and transforming their business processes across the entire supply chain.

With the acquisition of UBrands, Logistic Force will not only increase its market share in providing mid- and senior-level positions within transport and logistics, but will also broaden its commercial proposition within the market.

In 2024, Logistic Force already took its first step into higher-segment HR solutions through the acquisition of VIA Logistics Professionals (recruitment & selection, interim solutions, and talent development). The acquisition of UBrands is a continuation of this strategic move:
“With our buy-and-build strategy, Logistic Force focuses not only on volume growth, but especially on broadening and deepening our services. Our goal is to cover all facets of the logistics chain and grow into an even more complete service provider,” says Martin van Dijk, CEO of Logistic Force.

Over the past few years, UBrands has worked hard to strengthen its commercial proposition within the supply chain management domain. The company is financially healthy and has grown steadily, and expects to accelerate its growth in collaboration with Logistic Force. This will be done while maintaining its own identity and continuing to stand for what the company believes in: “improvement through connection.”
“Through our collaboration with Logistic Force and VIA Logistics Professionals, the growth of our unique proposition — in which we offer tailor-made solutions to clients from multiple perspectives — receives a powerful boost,” says Mike Porton, Managing Director of UBrands.

Paul Custers, Managing Director of VIA Logistics Professionals:
“UBrands is a valuable addition to our shared ambition to lead the way as a market leader in shaping the future of the logistics chain. Together, we are taking the next step in providing the best solutions. It is inspiring to see how our labels strengthen one another and jointly contribute to sustainable growth and quality for our clients.”

 

AboutLogistic Force

Logistic Force has been active for over 15 years and combines temporary staffing, training, and recruitment services within transport and logistics. As a leading HR service provider in the Benelux, Logistic Force has a strong nationwide infrastructure with 22 branches, enabling it to fully support clients across the entire logistics chain. The company generates an annual turnover of approximately €120 million and employs around 2,400 logistics professionals daily at companies throughout the Netherlands.

 

About UBrands

UBrands, founded in 2010, is based in Apeldoorn and Tilburg. The company focuses on secondment, consultancy, interim mediation, and facilitating training programs. It is the “one-stop shop” within the supply chain domain.

With its specialists, UBrands solves challenges related to people and processes, helping clients improve their agility in logistics, procurement, planning, and operations. This contributes to more efficient core processes within the backbone of an organization. By connecting consultants and supply chain professionals, they combine strengths and are able to deliver sustainable, visible results. They strongly believe in the balance between attracting, engaging, developing, and retaining employees to enable organizations to grow.

Clients see UBrands as a valuable sparring partner and advisor across every facet of the supply chain. The unique combination of knowledge and expertise attracts supply chain professionals and results in a loyal and growing client base.

 

About VIA Logistics Professionals

VIA Logistics Professionals (VIA) provides services in recruitment & selection, secondment, freelance mediation, and facilitating training programs (under the label VIA Academy) for highly educated logistics professionals. The company was founded in 1997. Clients regard VIA as a valuable sparring partner and advisor in the field of human capital. This has resulted in a loyal client base and a database of over 17,000 candidates. The company is based in Venlo and Tilburg.

 

About FIELDS Group

FIELDS invests in companies headquartered in the Benelux or DACH regions and is an entrepreneurial, hands-on investor. The focus is on participating in and further developing companies with strong potential. With a pragmatic approach and attention to detail, they realize genuine transformations within their portfolio companies. They focus on the long term, driven by strengthening competitive positions and achieving profitable growth. Taking social responsibility is a natural part of all companies within the FIELDS Group.